This is a prototype of the voter information booklet we redesigned for use in our focus groups. Trying to improve the quantity, quality and accessibility of voter information! Take a peep what do your think!?
DISCLAIMER: ALL INFORMATION IS FICTIONAL AND BASED ONLY IN PART ON ACTUAL FACT FOR SAMPLING PURPOSES ONLY.
Further breakdown and explanation to come
My focus group set up. 8/9 2012
So after six months of research and pulling together a few scraps of international best practice on what makes good VOFO, it was time to try and test out if what I had learnt worked. I ran two focus groups of students who were new to voting(the time when they are most vulnerable to form non voting habits) and essentially asked them if compared to “stament based profile information” whether they found this visualized infographic information more useful and accessible.
