To simply answer the core question of this research and in turn this blog even at the best of times can be a very abstract thing. Therefore I have tried to think up 6 very tangible information qualities that I think are fundamental to good voter information (VOFO) and that could also act as a criteria in assessing VOFO…
So here goes. Good VOFO must be….
Clear- One of the greatest contributions to a high cognitive cost of information is if ideas and conclusions are too vague or too complicated to understand quickly and easily. Politicians by there very nature deal with a huge variety of topics and in order to sound “smooth” on every thing become well versed in blurring the lines and painting abstract statements. VOFO that is able to cut through this and simply communicate is vital. Read the rest of this entry »
